Yearly campaign · Nov–Dec
The Christmas Collection
The brand's biggest project, every year. Each season gets a new theme, slogan and story, told across 5–6 reels and around 10 stories that run through November and December.
The reels consistently passed 10k views, and the campaign travelled beyond Instagram into podcasts, newspapers and industry forums. It was probably our biggest driver of new customers.
My role: concept · camera, lighting, sound & gear · edit · publishing